In 2019, I spent my time as Lead Video Editor for JUUL Labs Inc. where I edited or oversaw edits of all video content for the US market, and edits for the UK, German, Ukraine, and Philippines. These ads were part of a $100M marketing campaign, broadcast TV spots in the US and UK, and Cinema delivery in the UK, as well as still, digital and website video material. The TV spots were testimonials from real, former smokers who praised JUUL for the reason of them switching.