JUUL Labs
In 2019, I spent my time as Lead Video Editor for JUUL Labs Inc. where I edited or oversaw edits of all video content for the US market as well as edits for the UK, Germany, Ukraine, and the Philippines. These ads were part of a $100M marketing campaign, broadcast TV spots in the US and UK, and Cinema delivery in the UK. We also delivered digital, website, and various internal video materials. The TV spots were testimonials from real, former smokers who praised JUUL for the reason of them switching.